Team

Lane Arnold

30+ years of spearheading a major Texas talent buying production company known as Din Productions. Lane has been buying, booking, and promoted countless of regional and national touring acts across Texas and the United States since 1987.

John Hughes

30+ years of vast entertainment industry experience and relationships. From working with major label recording artists to heading up the Strategic Alliances department at themed-dining icon Hard Rock Café Intl. to being the GM of Ford Park and the Texas Director of Live Entertainment for facility management giant SMG (now ASM). John is currently consulting on entertainment and hospitality projects totaling $300M+

Xavier Villalon

27+ years of marketing, sales, and entertainment venue management experience. Xavier’s background includes National Sales Executive for Univision and executive-level positions in the largest Hispanic advertising agency in the US and senior manager and GM with SMG in two separate large entertainment complexes in Texas.

Executive Team

Our team members have been directly responsible for all aspects of venue management including branding and marketing, event negotiation and booking, event marketing and ticketing, sponsorship and advertising, guest services, VIP programs, food and beverage services, vendor contracts, facility operations, preventative maintenance, inventory management, safety and security, human resources, risk management, budget planning, P&L, and capital improvement.
We have secured multi-year, multi-million-dollar facility naming rights, alcoholic and non-alcoholic beverage pour-rights, and numerous other high-profile brand sponsorships on behalf of clients.